I love burritos! Actually, I never thought I liked Mexican food until my best friend, Mo, said, “Bro, how have you not had a burrito from Chipotle?”
If you didn’t already know, Millennials are into food. And while we love a relaxed, sit-down restaurant meal as much as the Gen-Xer next to us, good, healthy, fast food - usually an oxymoron - is our go-to. Enter what has been deemed ‘fast casual.’ Enter, Chipotle.
Since my introduction, I can’t get enough of the chicken wrap filled with cheese, black beans and fresh veggies. I have receipts dating back to my freshman year at college in 2011 to prove that I ate, on average, five burritos every week for the last six years!
My burrito streak started when I discovered that this casual, fast food, low-cost eatery was only a 10 minute walk from my college campus in northwestern D.C. By my sophomore year, it became more challenging to go every day but that didn’t stop me. Even when I returned home to New Jersey and New York or traveled for vacation, I would find a local Chipotle. It was my home away from home.
By junior and senior year, my schedule became more jam-packed with internships, fraternity life, karate and playing club sports like ultimate frisbee. It didn’t stop me; I still found time for my ‘fix.’ During grad school, I worked during the day and took classes at night. The solution: I took my burrito on the go. I would get home, speed walk to Chip’s, then run to class and observe everyone’s eyes on me enjoying my big, fat burrito and listening to the professor.
I have been asked, “How do you tolerate eating the same meal five to seven days a week?” The answer to that rests in what Tony Robbins wrote in his book Awaken the Giant Within. Robbins wrote, “What you link pain to and what you link to pleasure shapes your destiny.” I’ve always linked eating at Chipotle to a ray of sunshine that will make my day better. I’ve always considered that brief moment in my day as a blessing; I can choose to spend time reading and eating by myself or eating and conversing with others. I’ve also been asked if I’ve ever eaten at Chipotle three times in one day? While I have done that before, it’s too great a challenge to pull off long term. If my body could withstand it and my wallet could take the dent, there’s a part of me that would probably attempt such a feat.
Amazingly, over these past six years, I’ve only had about a dozen occasions when I didn’t enjoy my food or experience there. Most were related to either eating too much food while being sick or eating too late at night after the food sat out too long. Considering I’ve been to this eatery well over 1,600 times, I think that’s a pretty good track record.
I can’t stress enough how much my time at Chipotle continues to be enjoyable, whether it’s the food, the people or the memories made there. Chipotle’s burritos have become my comfort food and the place I go to eat and think about life. What else can I say; I truly get bliss from my burrito!
Editor’s note: Alex does not work for nor is associated with Chipotle in any way other than, apparently, keeping them in business. Alex would also be horrified to know that this editor has never set foot in a Chipotle.