HOUSE's readers are the most desirable segment of consumers in the New York metro market. The following demographics are taken from a 2002 "Subscriber Study" that was conducted for the magazine.

Home Ownership 94%
Average Market Value $875,000
Own A Second Home 32%

In The Last Year Our Readers Have:

Traveled abroad
Europe, Great Britain, Ireland, France, Greece and Scandinavia to name a few

Remodeled their Home 70%
Remodeled Kitchen 20%
Remodeled Bath 16%
Other Remodeling 22%

HOUSE'S readers spent more than $700 million on remodeling in the past twelve months.

Purchased for their Home
Household Furniture 63%
Outdoor Furniture 35%
Lamps/Lighting 45%
China/Glassware/Crystal 31%

Redecorated their home
Plan to Redecorate In The Next Year 70%

Entertained at home
Frequently Give Dinner Parties 85%
Average Number Of Guests 8

2003 Publisher's statement