verage readers of HOUSE are over thirty and college educated, many with advanced degrees. They are exciting people who lead intriguing lives. Most are professionals or upper-level management and frequently principals in their own firms. Their annual household income easily exceeds $400,000. They live either in New York City or in one of the more affluent suburban communities. Many have second homes in such areas as the Hamptons. Most of these homes are valued in excess of $1,000,000. They vacation all over the world and always look for the something special. Investments include stocks and bonds and real estate. Their net worth is substantial and is estimated in the top one percent in the United States.

They are usually married with teenage, college age, or independent working children. Our readers spend their discretionary income on lavish entertainment, sophisticated electronic equipment, European cars, antiques and fine art.

They are connoisseurs of good wine and food, travel frequently for business and pleasure, and are discerning users of all types of upscale services and products. Not easily influenced, our readers have strong and adventurous architectural ideas. However, they are receptive to new products of high quality that are aesthetically appealing and represent today's technological breakthroughs.